frog marketing
Menu
Services
Website Design and Branding Solutions
We have three different entrance points for our web design packages. If you’re not sure which you fall into, we can discuss your requirements and help you make the best choice for your business.
Whichever package is right for you there are some important basics that come as standard when you choose us to build your site.
This is because in our experience there are some core elements that are fundamental to running a successful, high performing site. These elements are what we refer to as our minimum standards.
Minimum Standards:
Our minimum standards are the foundations of your site and have been developed by us over the last 10 years to ensure that our clients get the very best experience from their websites. This is the absolute minimum we think a new website deserves – for more information about what we then layer on top depending on the package please see below.
We build beautiful but functional sites, using creative techniques to highlight key information and choosing colour and font combinations that make sense. We also have one eye on he sort of conventions that Google thinks are user friendly.
We make it ultra easy for people to find what they are looking for, using an intuitive information flow and logical layout.
If you can use basic word processing software you’ll find it a breeze. You can edit and add pages quickly and easily, or just leave it to us. It really is that flexible. If you want to do it yourself we’ll give you training when we hand over.
Our sites are designed to look great across a wide variety of platforms, be it a desktop, laptop, or mobile device.
You will have the ability to add a whole raft of extra functionality or easily change design as you expand i.e. add a shop, membership element, booking system etc.
Do you want to be found on Google by your prospective customers? We give you the ability to easily add the information that will help you rank better in the search engines.
We provide private hosting with a huge range of tools. If you want a fast website you need fast hosting, our platform also gives you lots of tools to help make your site run smoothly and perform well.
We provide top level security to help guard against your site being taken down by hackers
We are always here to help whenever you need us.
We follow best practice ensuring any existing SEO is transferred to the new site.
*Growing and Aspirational only
Your first year’s hosting and maintenance is included in your package. This includes uptime tracking, so that we know instantly should your site ever go down, and a monthly report advising on speed, performance and visitor numbers.
*Growing and Aspirational only
Website Design Packages
Building on our minimum standards we have three different solutions that are tailored to your current situation.
Fledgling
Primarily for startups or businesses in their infancy who want a stable flexible platform that will perform well and grow with their business as it becomes more successful.
This could be your first website or it might be replacing a build your own that has done its job, but now needs to be upgraded to something that is easier to edit with more under the bonnet.
- Nail the basics: A beautiful, fast, effective website including all of the features listed in our minimum standards commitment
- Plug and Play: Designed, built and populated by us. This includes all your copy unless this is something you would rather do yourself
The flexible nature, solid platform, premium hosting and easy to adapt design that we provide, means that as your business grows your website can grow with you. In addition we do all the heavy lifting, prepping your images and creating your copy, leaving you free to focus on your business.
Growing
For businesses who have some years under their belt and need a good looking, effective, research backed site that will help them to expand in their industry.
You may have a site but it’s not portraying you as you want to be seen and you feel it is beginning to hold you back. You may have been proud when you first launched it, but technology and design trends have moved on and it represents as you were and not as you want to be seen now.
Equally you may not currently have a site but be at a point where you want to invest more in telling your story and firming up your brand.
-
- Your site tailored to your ideal customer. Design, content and information flow aligned to your unique business, with an initial discovery call to identify business and branding objectives
- Research led approach. Industry research to inform the positioning, site design and build
This is more than refreshing your website. Everything in this package is about making you super competitive in your industry and geared toward helping your growing business expand. We get uber clear about your offering and then package it in a way that will appeal to your customer base.
Aspirational
For businesses with high value clients, competing in new or competitive markets who need to really stand out from the crowd and be instantly relevant to clients.
Your business is now in great shape but your website no longer reflects your position in the market, what you stand for or the quality of the work that you do. It needs to tell your story not only in words but through branding, design and information structure.
Your situation requires a site that is underpinned by a thoroughly researched brand strategy, that stems from a deep understanding of your business and the industry you’re competing in.
- Standout. We develop a brand strategy from gaining a deep understanding of you, your business, your industry, your competitors and your aspirations. This informs every decision taken in the development of your site so that it is tailored entirely to your ideal customer and positions you as an industry leader.
This package is designed to position you as an industry leader. All messaging and visuals will be carefully crafted to make your brand sing and capture the very essence of your business, resulting in a site that is 100% targeted to your ideal visitor.
Get Started
Frequently Asked Questions
Is it really that easy to edit myself?
If you can use basic word processing software such as word, you will find editing your content a piece of cake. We use a platform called WordPress as the base for our sites, currently responsible for powering over 32% of the worlds websites, it’s used by the likes of Disney, Sony, Facebook, Etsy, Metro and Microsoft to name but a few.
Will I be able to measure my site's performance?
Of course! We will add Google Analytics to your site so that you can see how many people are visiting and what they are looking at (amongst other things). We can even add it directly in the back end of your site so that you don’t have to go anywhere else to see it…
Do I need to create my own content
You can produce your own content if you feel confident or leave it to us. If we are writing copy, you can expect it to be jargon free and to the point. We’re also happy to review your copy for you and are lucky enough to have a professional proofreader on the team.
Will my site need to be maintained?
It’s important to keep your website up to date. Ensuring that the WordPress version, themes and plugins are maintained, helps to guarantee your site remains secure, and benefits from updates and new features made possible by the community of WP developers. You can do this yourself or we can do it for you.
What about images?
The absolute best images for your site are real images of your business in operation. However realistically (especially for start ups), a bulging image library is not always available. In these cases, some carefully chosen stock images are perfectly ok. We have accounts at a range of libraries ranging from budget friendly to the Rolls Royce of photo collections.
What support do you offer?
Our support is entirely tailored to you. We haven’t yet found a way of packaging it up to suit every customer, so we work on the principal that you tell us what you want and we provide it. If you just want a nudge in the right direction we can provide you with a how-to-video, and if you just want it done, we can do that too. We can also offer training on your new site either in person or remotely.
Frequently Asked Questions
Is it really that easy to edit myself?
If you can use basic word processing software such as word, you will find editing your content a piece of cake. We use a platform called WordPress as the base for our sites, currently responsible for powering over 32% of the worlds websites, it’s used by the likes of Disney, Sony, Facebook, Etsy, Metro and Microsoft to name but a few.
Do I need to create my own content
You can produce your own content if you feel confident or leave it to us. If we are writing copy, you can expect it to be jargon free and to the point. We’re also happy to review your copy for you and are lucky enough to have a professional proofreader on the team.
What about images?
The absolute best images for your site are real images of your business in operation. However realistically (especially for start ups), a bulging image library is not always available. In these cases, some carefully chosen stock images are perfectly ok. We have accounts at a range of libraries ranging from budget friendly to the Rolls Royce of photo collections.
Will I be able to measure my site's performance?
Of course! We will add Google Analytics to your site so that you can see how many people are visiting and what they are looking at (amongst other things). We can even add it directly in the back end of your site so that you don’t have to go anywhere else to see it…
Will my site need to be maintained?
It’s important to keep your website up to date. Ensuring that the WordPress version, themes and plugins are maintained, helps to guarantee your site remains secure, and benefits from updates and new features made possible by the community of WP developers. You can do this yourself or we can do it for you.
What support do you offer?
Our support is entirely tailored to you. We haven’t yet found a way of packaging it up to suit every customer, so we work on the principal that you tell us what you want and we provide it. If you just want a nudge in the right direction we can provide you with a how-to-video, and if you just want it done, we can do that too. We can also offer training on your new site either in person or remotely.
Frog marketing took my tired looking website and not only brought it up to date but gave it a look of quality that constantly receives praise.
