Search Engine Optimisation (SEO) is about making sure your website is working for your business. Your pages are being ranked well by the search engines and therefore your potential customers are finding your business in internet searches.
SEO & Inbound Marketing Services
SEO Report & Evaluation
We can create a report on your current rankings, traffic and other search engine criteria to evaluate the performance your website. This will identify positive and negative aspects of your site and include off site factors such as your backlink profile. A baseline report is always a good start point for any SEO project in determining the direction of any new strategy. We use industry standard SEO tools such as Moz to ensure the accuracy and usefulness of the data we collect.
This is the first step in optimising any website. We can work with you to understand exactly what your primary and secondary keywords should be to reach the largest possible audience for your business.
Understanding your customers
We will work with you to put together a profile of your typical customer – this is fundamental in understanding how to optimise your site, providing us with information about how people will be searching for your products and services.
SEO Consultation (Monthly)
Once we understand your website and market sector we can develop a search engine optimisation strategy which can be carried out on a monthly basis. SEO is an ongoing never ending process because the moment you stop (and your competitors continue), you will begin to fall behind the competition.
PPC (Pay Per Click)
Pay per click can be an effective marketing method if done properly. We can take your focus keywords for your products or services then create and administer a PPC campaign on Google, Facebook or other popular platforms to help bring more targeted customers to your website.
Most websites get 40 – 70% of their traffic via search engines
Seven times more people click in the organic links (non pay per click) making this potentially more powerful and economic than pay per click advertising
Page one of Google gets 88% of clicks, meaning most people never get past the first page during an internet search
Google now accounts for 90% of all UK search traffic
This means that when a customer is searching for a service that you provide you want the relevant page to show up on the first page of search results – preferably in the top three links.
We identify search terms to provide you with keywords that will bring you traffic relevant to your business, with realistic competition, to make your page rank well in Google. Following this we can instruct you on how to make these keywords work for you and your website or alternatively do the hard work for you by providing the SEO expertise you require.